The latest in martech – in data, tech and marketing

Guldnyckeln is an award focusing on the latest in martech – data, tech and marketing. It has been  arranged since 1982.  With Guldnyckeln, we want to showcase the best of the best in data driven marketing and award the campaigns that are the best and most creative within direct and data-driven communications – agencies, advertisers and suppliers alike.

Guldnyckeln is an event by SWEDMA

SWEDMA is the trade association for Swedish companies and organisations active in direct and data-driven marketing communications.

As a trade association we have a unique insight into the conditions given and demands on all companies and organisations working with direct and data-driven marketing communications. Every member commits to work according to the regulations (business and ethics) developed jointly with others in our business community. Together we maintain and strengthen the credibility of the entire marketing industry.



Become a partner to Guldnyckeln

SWEDMA, the trade organization behind Guldnyckeln, encourages companies and advertising agencies to create result-oriented communication with creative and strategic height. The purpose of Guldnyckeln is to promote development, tell success stories and show innovation in the industry.

With over 35 years of experience, Guldnyckeln has become a concept in the industry. Now you have the chance to become an important part of Guldnyckeln.

Become a partner to Guldnyckeln

We would love to have you as a partner to Guldnyckeln.

Please contact Benny Bergenstråhle, at
+46 (0) 70 483 67 40