Keynote speakers
Fernando Machado
Global Chief Marketing Officer at Burger King
In the world of today, standing out is not just a nice to have but the only way to survive. Through a series of award winning case studies, Burger King will share some of the principles on how to develop work that truly stands out and how that creates value for the brand and the business.
Top 5 questions this session will answer:
How do I brief to get high voltage ideas?
How to convince your client to take “risks”?
Do impressions/earned media translate into sales?
What type of research/mitigation plan do I need?
What if I embrace risk and everything goes wrong?
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Märta Rehnberg
Co-founder and partner, DareDisrupt. Co-founder of BLOC (Blockchain Labs for Open Collaboration).
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Compete at Guldnyckeln.
At the Guldnyckeln award ceremony, we reward the best communication in data, tech & marketing. Guldnyckeln is often the start of a successful award year, with several national and international awards following. Are you on stage this year?
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Celebrate the winners.
No award night without entertainment, music and dance. Your evening includes a gala dinner, awards ceremony, artists, entertainment and a fantastic after show-party. Just the way you should get a successful award year started.