Keynote speakers

Fernando Machado

Global Chief Marketing Officer at Burger King

In the world of today, standing out is not just a nice to have but the only way to survive. Through a series of award winning case studies, Burger King will share some of the principles on how to develop work that truly stands out and how that creates value for the brand and the business.

Top 5 questions this session will answer:

How do I brief to get high voltage ideas?
How to convince your client to take “risks”?
Do impressions/earned media translate into sales?
What type of research/mitigation plan do I need?
What if I embrace risk and everything goes wrong?